Who Knew Chemistry Could Be So Refreshing?
Albert's may seem simple.
Water. Hops. Carbonation. Done.
Not quite.
The truth is, making something this simple
taste this interesting is surprisingly complicated.
Beer has plenty of ingredients and processes that contribute to flavor.
Albert's doesn't. So every detail matters.
The water.
The hops.
The yeast.
The carbonation.
The timing.
The temperature.
Get one element wrong, and you'll know it.
That's where the weird science comes in.
Albert's started with a simple question:
Could we capture the vibrant, layered character of hops as they're experienced during harvest and put it in a non-alcoholic beverage?
The team brought together expertise in hop quality, sensory panel experience, brewing knowledge, and chemistry.
Different hop combinations were tested to find the blend that captured the character they were after. Then came the yeast.
The team searched for a yeast strain capable of transforming hop compounds into the expressive flavors and aromas they wanted.
Trial. Error. Taste. Repeat.
Eventually, they found the perfect combination.
Nowhere to Hide
Science Meets
Hop Harvest
Albert's uses the same technology that drives VGF's commercial HopTechnic® Harvest Program.
VGF's HopTechnic® lab uses analytical and sensory tools to evaluate hops, including aroma, oils, acids, moisture, and other characteristics.
For Albert's, that knowledge helps the team understand exactly what they're working with and how different hop lots can contribute to the finished beverage.
The goal isn't to make every batch similar enough.
It's to make the flavor intentional.
Flavor Doesn't Happen By Accident
The hops are carefully selected and blended to create a consistent flavor profile.
The team tracks the hops from the field through processing, using analytical tools and sensory evaluation to understand their characteristics.
It's a little chemistry.
A little agriculture.
A little brewing.
And a lot of tasting.
Science meets art.
Getting Specific
Because hops can do a lot more than make beer taste like beer.
They can bring citrus. Floral character. Stone fruit. Red berry. Apricot.
They can be bright, aromatic, layered, and surprisingly expressive.
Albert's was created to let those characteristics stand on their own. No need to hide them behind a bunch of ingredients.
